What is the email deliverability ? And why is it important ?

Email has become over time an inseparable tool of everyday life. Whether professionally or personally, it is an effective instrument. Web marketing has understood the importance of this tool, hence the advent of email marketing. Among the tools used to judge the effectiveness of autoresponders, the deliverability rate is generally used.

The deliverability rate: explanation

By definition, the deliverability rate is the amount (in percentage) of emails actually received in the mailboxes of the recipients. It is the result of the ratio between the number of emails sent compared to the number of emails actually delivered.

In absolute terms, the rate should be 100% or in other words, all emails sent should ideally arrive in the inbox.

For an email to reach its destination, it must cross two main barriers.

First it is necessary that the email is authorized by the server of the ISP or Internet Service Provider of the recipient. This first step crossed, the mail has yet to pass the barrier of the inbox.
In general, the deliverability rate measures the delivery of the mail at the ISP level. It is much more complicated for routers to guarantee that the mail object will arrive in the inbox or in spam.

Which autoresponder has the best deliverability rate ?

The major autoresponders such as GetResponse and Aweber have high deliverability rates. For good reason, they enjoy a good reputation that allows generated emails to cross the various barriers.

However, maintaining the deliverability rate is a constant effort. For this, it is recommended to correct errors with each sending. That way, you reduce your ‘hard bounces’ rate, meaning the fact that your emails automatically fail the first checkpoint (the ISP servers).

Idealy, you should have an IP address dedicated to sending. This allows you to attract the trust of the various servers and therefore sustain a very high delivery rate for your next campaigns.

A complementary indicator for email deliverability : the opening rate

Beside the deliverability rate, it is also necessary to take into account the opening rate which allows a better appreciation of the effectiveness of your emailing campaign. More precisely, it is the number of opened emails divided by the number of emails delivered. This rate makes it possible to check if the email has been opened by the recipients. The more your emails, once delivered into your recipient inboxes, are opened, the more trust your campaign gains. When

In order to optimize your deliverability rate, here are some tips that can help you build your reputation with different servers :

  • The collection of email addresses: we have all at least once been victim of receiving an unsollicited email whose sender is unknown to us. Be sure that during the collection of email addresses, you have the authorization of the account holder in order to send him the emails you have planned. The double opt-in allows you to make sure that someone who enter his email address confirms his wish to received your emails.
  • Frequency of sending: some people have no problem receiving multiple emails from the same sender every day. Others would prefer just a monthly reminder. The behavior of the recipient is crucial for the next email campaigns. From time to time, take a moment to check if your mode of operation suits them. Otherwise you face the risk of of being sent to the spam box or loose your subscriber.

Being aware of the importance of the deliverability rate of the autoresponder service you have chosen is therefore essential. Knowing your opening rate come right after is you want to build a lucrative activity on the Internet. Without a doubt AWeber and GetResponse both offer a good guarantee of deliverability rate for your email campaigns.


GetResponse : all you need to know about this autoresponder

Having a website has become unavoidable if you want your activities to be seen by the largest part of the market. Behind the creation of a website, there is a mass of hard work that was not necessarily planned. Aside from content creation, or community management, you also have to follow your customers or clients through emails. On that regard, GetResponse is an autoresponder service that allows you to manage thousands of emails automatically.

GetResponse AutoresponderComprehensive services through GetResponse

There you are. Your business has gained a certain notoriety, particularly thanks to the Internet. Now you face emails from clients or potential customers that you can not neglect. You will have to deal with these one way or another. Of course you could write the emails one by one and send them to only targeted contacts. However, with this system you will soon or later (actually sooner than later!) be overflowed and not able to manage your time to deal with the tons of emails you’ll have to write and send every single day.

That’s why the use of an autoresponder become obvious. Sure you could walk to the other side of the planet by foot. It would take a lot of time and tremendous efforts. But you’ll make it eventually. But why not take an airplane and therefore save a lot of time and effort? Get the point?

Of the various autoresponder services, GetResponse is certainly among the most popular.

GetResponse : a (very) short history and review of the main services

Historically, GetResponse was created in the late 1990s in Poland. It was first known as Implix before taking its current name.
At first sight, the site is well presented, and available in twenty other languages, which makes this service an undeniable competitor of Aweber.
The list of products is available on the home page, including the autoresponder but also email marketing, webinars or automation marketing. The diversity of services gives the opportunity to compose a customized marketing strategy. GetResponse is therefore more than just an email broadcasting service provider. It offers a complete online marketing strategy beside its notorious autoresponder service.

GetResponse offers more than satisfactory customization

The autoresponder can be accessed via the email marketing service. The latter includes a copy-paste email editor, analysis tools, various types of forms, A / B tests to perfect the emails and the perfect timing allowing your emails to arrive at good time at the recipient.

Thanks to the advanced segmentation of contact lists, you have the opportunity to customize the content of your emails.

GetResponse offers more than a thousand images on its interface, allowing you to personalize the emails. Whatever your field of activity: online marketing, sport and leisure, health and beauty, education or other, you will definitely find the formula that will represent you best. More than one hundred templates are available on GetResponse.

GetResponse has put a lot of effort on its ergonomics

The use of the platform is intuitive and simplified. We can get lost in the middle of the different options but when you know what you want, you easily find what you are looking for. Free training sessions are offered to facilitate the handling. Several resources are also available to users including white papers and other guides. GetResponse already has more than 350,000 users worldwide and is present in 182 countries.
Among the positive points of the software we can mention the fact that emails appear on all devices. At a time when people are more connected on their mobile than on a desktop, it is more likely to hold the customer’s attention via his smartphone.

The main interest of email marketing is to increase the conversion rate, in other words, the consumer’s decision to opt for the product or service you offer. Luckily the forms offered on GetResponse help to increase this rate. The same goes for webinars that can hold up to 500 participants simultaneously.
In terms of price, GetResponse stands it the middle of all the major autoresponder competitors.

GetResponse is definitely a major actor in its industry.

Try GetResponse for free by clicking the link below :

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