Category: Choose

What is the email deliverability ? And why is it important ?

Will

Email has become over time an inseparable tool of everyday life. Whether professionally or personally, it is an effective instrument. Web marketing has understood the importance of this tool, hence the advent of email marketing. Among the tools used to judge the effectiveness of autoresponders, the deliverability rate is generally used.

The deliverability rate: explanation

By definition, the deliverability rate is the amount (in percentage) of emails actually received in the mailboxes of the recipients. It is the result of the ratio between the number of emails sent compared to the number of emails actually delivered.

In absolute terms, the rate should be 100% or in other words, all emails sent should ideally arrive in the inbox.

For an email to reach its destination, it must cross two main barriers.

First it is necessary that the email is authorized by the server of the ISP or Internet Service Provider of the recipient. This first step crossed, the mail has yet to pass the barrier of the inbox.
In general, the deliverability rate measures the delivery of the mail at the ISP level. It is much more complicated for routers to guarantee that the mail object will arrive in the inbox or in spam.

Which autoresponder has the best deliverability rate ?

The major autoresponders such as GetResponse and Aweber have high deliverability rates. For good reason, they enjoy a good reputation that allows generated emails to cross the various barriers.

However, maintaining the deliverability rate is a constant effort. For this, it is recommended to correct errors with each sending. That way, you reduce your ‘hard bounces’ rate, meaning the fact that your emails automatically fail the first checkpoint (the ISP servers).

Idealy, you should have an IP address dedicated to sending. This allows you to attract the trust of the various servers and therefore sustain a very high delivery rate for your next campaigns.

A complementary indicator for email deliverability : the opening rate

Beside the deliverability rate, it is also necessary to take into account the opening rate which allows a better appreciation of the effectiveness of your emailing campaign. More precisely, it is the number of opened emails divided by the number of emails delivered. This rate makes it possible to check if the email has been opened by the recipients. The more your emails, once delivered into your recipient inboxes, are opened, the more trust your campaign gains. When

In order to optimize your deliverability rate, here are some tips that can help you build your reputation with different servers :

  • The collection of email addresses: we have all at least once been victim of receiving an unsollicited email whose sender is unknown to us. Be sure that during the collection of email addresses, you have the authorization of the account holder in order to send him the emails you have planned. The double opt-in allows you to make sure that someone who enter his email address confirms his wish to received your emails.
  • Frequency of sending: some people have no problem receiving multiple emails from the same sender every day. Others would prefer just a monthly reminder. The behavior of the recipient is crucial for the next email campaigns. From time to time, take a moment to check if your mode of operation suits them. Otherwise you face the risk of of being sent to the spam box or loose your subscriber.

Being aware of the importance of the deliverability rate of the autoresponder service you have chosen is therefore essential. Knowing your opening rate come right after is you want to build a lucrative activity on the Internet. Without a doubt AWeber and GetResponse both offer a good guarantee of deliverability rate for your email campaigns.

 

GetResponse : all you need to know about this autoresponder

Will

Having a website has become unavoidable if you want your activities to be seen by the largest part of the market. Behind the creation of a website, there is a mass of hard work that was not necessarily planned. Aside from content creation, or community management, you also have to follow your customers or clients through emails. On that regard, GetResponse is an autoresponder service that allows you to manage thousands of emails automatically.

GetResponse AutoresponderComprehensive services through GetResponse

There you are. Your business has gained a certain notoriety, particularly thanks to the Internet. Now you face emails from clients or potential customers that you can not neglect. You will have to deal with these one way or another. Of course you could write the emails one by one and send them to only targeted contacts. However, with this system you will soon or later (actually sooner than later!) be overflowed and not able to manage your time to deal with the tons of emails you’ll have to write and send every single day.

That’s why the use of an autoresponder become obvious. Sure you could walk to the other side of the planet by foot. It would take a lot of time and tremendous efforts. But you’ll make it eventually. But why not take an airplane and therefore save a lot of time and effort? Get the point?

Of the various autoresponder services, GetResponse is certainly among the most popular.

GetResponse : a (very) short history and review of the main services

Historically, GetResponse was created in the late 1990s in Poland. It was first known as Implix before taking its current name.
At first sight, the site is well presented, and available in twenty other languages, which makes this service an undeniable competitor of Aweber.
The list of products is available on the home page, including the autoresponder but also email marketing, webinars or automation marketing. The diversity of services gives the opportunity to compose a customized marketing strategy. GetResponse is therefore more than just an email broadcasting service provider. It offers a complete online marketing strategy beside its notorious autoresponder service.

GetResponse offers more than satisfactory customization

The autoresponder can be accessed via the email marketing service. The latter includes a copy-paste email editor, analysis tools, various types of forms, A / B tests to perfect the emails and the perfect timing allowing your emails to arrive at good time at the recipient.

Thanks to the advanced segmentation of contact lists, you have the opportunity to customize the content of your emails.

GetResponse offers more than a thousand images on its interface, allowing you to personalize the emails. Whatever your field of activity: online marketing, sport and leisure, health and beauty, education or other, you will definitely find the formula that will represent you best. More than one hundred templates are available on GetResponse.

GetResponse has put a lot of effort on its ergonomics

The use of the platform is intuitive and simplified. We can get lost in the middle of the different options but when you know what you want, you easily find what you are looking for. Free training sessions are offered to facilitate the handling. Several resources are also available to users including white papers and other guides. GetResponse already has more than 350,000 users worldwide and is present in 182 countries.
Among the positive points of the software we can mention the fact that emails appear on all devices. At a time when people are more connected on their mobile than on a desktop, it is more likely to hold the customer’s attention via his smartphone.

The main interest of email marketing is to increase the conversion rate, in other words, the consumer’s decision to opt for the product or service you offer. Luckily the forms offered on GetResponse help to increase this rate. The same goes for webinars that can hold up to 500 participants simultaneously.
In terms of price, GetResponse stands it the middle of all the major autoresponder competitors.

GetResponse is definitely a major actor in its industry.

Try GetResponse for free by clicking the link below :

> > >  Try GetResponse For Free Here < < <

Why should I use an autoresponder in my business ?

Will

What is the interest of an autoresponder in your activity?

The autoresponder is a marketing tool used to maintain contact with your customers. Even if your customers are using more and more social networks, email still represents 35% of the audience (if not more). For any business, the use of an autoresponder is mandatory to win a new customer base, offer a loyalty program and sustain his business growth.

What is an autoresponder?

Computer using an autoresponder

When setting up a business, you have to make yourself known to the public and develop a customer base. Since the spread of the Internet use, it is particularly important to have your own website to be known.
Unfortunately, a simple visit on a website is not enough to create the purchase decision. Indeed, it is necessary to maintain contact with this potential customer to be able to convince him to place the order thereafter. In order to maintain this contact, the autoresponder was developed.

An autoresponder is actually a software that is configured and activated to respond automatically – but in a personalized way – to people who are interested in your products or services. You determine the message to be delivered and the frequency of the email distribution and everything is done automatically.

If you have a base of a thousand email addresses to manage, you do not spend time answering them one by one. A single email template is enough for you to keep in touch with your many customers (new and old).

Why use the services of an autoresponder?

In Internet language, there are two main states. First, the traffic that is defined by the visits a user makes when he is visiting a website. Second, the quality of the visit when a purchase is actually made.

The problem with simple visits is that they bring nothing to the owner of the website. This traffic should indeed turn into a purchase or in other words (a.k.a. the conversion rate) to be able to make a profit. It is of course this crucial step that brings you benefits.

Sending emails to customersIn order for the autoresponder to work, it is of course necessary to collect the email addresses of the future clients. Generally, the visitor is offered a gift as an incentive (ebook or video training) in return for leaving his email address. Once the registration is done, this email address is added to the mailing list of your autoresponder. You now have to program the content and the moment to send a welcome email to your new subscriber. It is then up to you to plan your communication campaign in order to maintain a close relationship with your customers and thus achieve loyalty.

Because a loyal customer is a customer who buys more easily and makes your advertisement around him there are many advantages to keep in touch with visitors to your site.

Thanks to an autoresponder, you can also promote regular offers to your customers or even give them special rewards. You can filter your customers based on the information you have collected in order to make better targeted promotional offers. By targeting and personalizing your communication, you multiply the effectiveness of your advertising campaign by 10.

In addition, if you have several product lines, you can develop each range according to each type of customer and in parallel. You will then determine the frequency of sending emails to the right recipients, all in a few clicks.

The autoresponder software offers you multiple options to customize and boost your email opening rate. You can include images, use different colors, and so on in order to perfectly fit the image of your company.

Conclusion : Should you use an autoresponder in your business ?

If you want to move up one notch with your online business, the use of an autoresponder will sooner or later be inevitable. So save a lot of time by starting today to take control of this tool that will explode your sales and dramatically increase the relationship with your customers.

We invite you to test one of the best two autoresponders listed below:

GetResponse – one of the most flexible, ultra efficient and in various languages autoresponder. Particularly useful for affiliate marketing.

Aweber – considered as the Rolls-Royce of the autoresponders, particularly reliable and perfect for online businesses.

Emailing with an autoresponder
Keep in touch with your customers